• A

    what designers do

  • B

    designer’s perspective

  • C

    non-designer’s perspective

What actually do communication designers do? How do they spend their time on an average workday? How do they develop ideas?

As design student I am frequently confronted with some of these questions. In my opinion a lot of stereotypes about the design industry are firmly fixed in people’s minds.

In this work I want to clear up the misunderstandings and show both views: an interior view from the designer’s perspective and an exterior view from the non-designer’s perspective. Where do these views collide and where do the opinions converge? What do they expect from each other?