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what do designers do?

  • I try to survive.

  • Art Direction
    Art Direction is the formulation of guidelines for the development of a specific creative product. The Art Director, as leader of a team comprised of various creative experts, makes decisions to achieve a product’s greatest possible potential.
    Brand Strategy
    Through branding and brand strategy, products have the potential to not only increase in their performance and function, but to also enhance the worth which differentiates them from other products in complex markets. The goal is to attain the long term orientation, trust and identification of customers.
    Branding and Identity
    Branding and corporate Identity include the sum of all visual representations of a business. The image (corporate design), the verbal expressions, behavior, and manner among both the internal and external public orientate around the business’s values.
    Broadcast Graphics
    Broadcast design includes all visual design elements for programs “on air”, such as television episodes. It stages the brand and serves as a strengthening of the brand identity.
    Corporate Design
    Corporate design describes the compilation and definition of visual elements of a brand identity such as logo, typography, color and image concept, business layout and architecture.
    Editorial Design
    Editorial design is the conception and design of journals, newspapers, magazines, brochures, and books and is directly connected with the redactional work.
    Exhibition Design
    Exhibition design (museography, scenography) includes the conception and design of exhibitions. It subordinates the exhibited objects, operates the background and makes their significance and goals for the viewer perceivable.
    Illustration
    Illustration could be identified as “writing with the help of images”. Illustrations develop through brainstorming, creative problem solving and a precise and evident visual implementation, which is diversely applicable and can be portrayed through various mediums.
    Information Design
    Information design includes the intelligent visualization of scientific information through graphic or interactive elements. Complex data would be intermediated to the user through an accessible and useable method.
    Print
    Print spans the design of all printed objects.
    Packaging Design
    Packaging Design, which next to their advertising and informational function also provides a protective and logistical function.
    Typeface Design
    Typeface design is the design of lettering, to be employed throughout a design.
    Web Design
    Web design is the conception, design, and structure of websites, the navigation, and the user guide. It addresses interface design from information offers and applications in the World Wide Web.
  • motivation for designing

    Because it makes me happy.

  • learned to design

    Die Angewandte, Vienna.

  • year since working as
    professional designer

    1988

  • age of first design career thought

    19

  • working at night per month

    Once a month.

how do designers develop ideas?

  • With my colleagues and partners by talking a lot and drawing sketches.

  • main influences

    Influences are most of all my partner and the circumstances.

  • Alfonso Demetz

  • Gruppe Gut

  • Bolzano

  • Italy