what do designers do?

  • “Communication Designer.” “Huh? Are you connected with telecommunication?” “No, i am graphic designer.” “Ah! You are working in an advertising company.” “Ähm, no – we are the Schilderfritzen.”

  • Art Direction
    Art Direction is the formulation of guidelines for the development of a specific creative product. The Art Director, as leader of a team comprised of various creative experts, makes decisions to achieve a product’s greatest possible potential.
    Brand Strategy
    Through branding and brand strategy, products have the potential to not only increase in their performance and function, but to also enhance the worth which differentiates them from other products in complex markets. The goal is to attain the long term orientation, trust and identification of customers.
    Branding and Identity
    Branding and corporate Identity include the sum of all visual representations of a business. The image (corporate design), the verbal expressions, behavior, and manner among both the internal and external public orientate around the business’s values.
    Corporate Design
    Corporate design describes the compilation and definition of visual elements of a brand identity such as logo, typography, color and image concept, business layout and architecture.
    Editorial Design
    Editorial design is the conception and design of journals, newspapers, magazines, brochures, and books and is directly connected with the redactional work.
    Exhibition Design
    Exhibition design (museography, scenography) includes the conception and design of exhibitions. It subordinates the exhibited objects, operates the background and makes their significance and goals for the viewer perceivable.
    Information Design
    Information design includes the intelligent visualization of scientific information through graphic or interactive elements. Complex data would be intermediated to the user through an accessible and useable method.
    Interface Design
    An interface designer engages with the conception and design of user interfaces of technology. The goal is to intermediate complex information as well as to achieve user friendliness.
    Print spans the design of all printed objects.
    Packaging Design
    Packaging Design, which next to their advertising and informational function also provides a protective and logistical function.
  • motivation for designing

    After my diploma in architecture I discovered, that architecture is a torture for me. Designing is an easy-going job for me. So I switched to design because I needed a job to earn money. With our design I want to reach the public, our goal is to create beauty by solving functional problems.

  • learned to design

    I learned it by myself. I wrote lots of letters and designed the envelopes. And I read all books about design (Otl Aicher, Jan Tschichold, Paul Rand).

  • year since working as
    professional designer

    Since 1986 I work (beside my studies) as independent graphic artist. The office Uebele was founded in 1996.

  • age of first design career thought


  • working at night per month


how do designers spend their time
on average workday?

  • 09:00

    18:00, it depends

    • designing


    • research

      1 P

      talking with my colleagues

    • writing emails

      1 N

    • handling calls


    • managing


      writing to-do-lists

    • other

      1 1 1 P

      coffee, tee, brezel, google myself, arranging things on my desk

how do designers develop ideas?

  • Talking with the colleagues in the office. Helpful: tee, coffee and sketch book. Or, later: wine and cigarettes.

  • main influences

    Michael Held: architect, teacher and friend. Otl Aicher, Anton Stankowski, Paul Rand.

what does a designers’
workplace look like?

  • I work in a separate room in a former courtyard workshop but neither acoustically nor visually walled off the open-plan office where my colleagues work.

  • mein arbeitsplatz ist ein abgeteilter raum in einer ehemaligen hinterhofwerkstatt im heusteigviertel des stuttgarter süden. er ist weder akustisch noch visuell abgeschottet vom restlichen großraum, in dem die kollegen arbeiten. gleichzeitig ist es auch der besprechungsraum. ich blicke durch ein porte fenetre auf einen mit sieben funkien durchsetzten steingarten, dessen begrenzende wände von von efeu und einer gylzinie bewachsen sind. ein trompetenbaum bildet ein flirrendes lichtdach und ist sonnenschutz und raumabschluss.
    genau genommen jedoch habe ich fünf arbeitsplätze. der wichtigste ist im büro. doch oft arbeite ich auch abends zuhause.

    mein blick fällt auf einen weißen, karierten schreibtisch. er ist ein angenehmer begleiter. wenn es wärmer wird, sitze ich im garten. der kleine, weiß gestrichene pavillion ist das sommerliche arbeitszimmer.

    der wind weht die bahnsteigdurchsagen des stuttgarter bahnhofs den hang hinauf. staut sich die schwere hitze des sommers unter dem pavilliondach, wird der stuhl nach „draußen“ in das halbrund der gegeüberliegenden hainbuchenhecke gestellt.

    gearbeitet wird auch im zug.

    oder in düsseldorf. dort steht ein tisch, der blick fällt durch eine balkontür auf die stadt.

what is an ideal designer like?

  • “Ernsthaftigkeit, Leichtigkeit, Einfachheit, Widerspenstigkeit, Schönheit.” – Seriousness, simplicity, clarity, stubbornness, beauty.

what is a dream client like?

  • I don’t believe in “dream clients”. We have had a few extraordinarily good clients over the years. These people have a strong character and they know, what they want. They are open minded and they trust us.

  • relationship with client

    Some of our clients didn’t choose our office. We are “married” with them as a result of a competition. These relations are sometimes difficult. If a client has chosen our office, the relationship will be almost always very good.

  • getting along with salary

    I cope well.

  • Andreas Uebele

  • büro uebele

  • Stuttgart

  • Germany