what do designers do?

  • I mostly say: “it’s very complicated to explain.”

  • Corporate Design
    Corporate design describes the compilation and definition of visual elements of a brand identity such as logo, typography, color and image concept, business layout and architecture.
    Exhibition Design
    Exhibition design (museography, scenography) includes the conception and design of exhibitions. It subordinates the exhibited objects, operates the background and makes their significance and goals for the viewer perceivable.
    Experience Design
    Experience design describes the design of all elements of a product, processes, services, events, and environments. It coordinates these elements, and makes it possible through the interaction the best possible user experience.
    Information Design
    Information design includes the intelligent visualization of scientific information through graphic or interactive elements. Complex data would be intermediated to the user through an accessible and useable method.
    Product Design
    Product design maintains the goal to improve the functional, interactive, and formal/aesthetic qualities of industrial product producers.
  • motivation for designing

    It’s often a pleasure to design – I like to affect the quality of our daily surrounding and the way we interact with it.

  • learned to design

    Perhaps while playing as a child? Later on perhaps with the question how to furnish my room. Finally with the learnings in my jobs – until today.

  • year since working as
    professional designer


  • age of first design career thought


  • working at night per month

    Once a month.

how do designers develop ideas?

  • Thinking, sketching, discussing, looking around.

  • main influences

    Everybody with whom I cooperated during the time i started to design; friends, teachers, design teams and coop-partners, architects – there were many.

what is a dream client like?

  • I don’t have a dream client.

  • relationship with client

    It should be a partnership!

  • getting along with salary

    I cope well.

  • Bernd Hilpert

  • unit design

  • Frankfurt

  • Germany