what do designers do?

  • Recombination of information. START: task. PROCESS: talk > think > draw > present > talk > refine > rethink > redraw > represent. END: visual solution.

  • Art Direction
    Art Direction is the formulation of guidelines for the development of a specific creative product. The Art Director, as leader of a team comprised of various creative experts, makes decisions to achieve a product’s greatest possible potential.
    Branding and Identity
    Branding and corporate Identity include the sum of all visual representations of a business. The image (corporate design), the verbal expressions, behavior, and manner among both the internal and external public orientate around the business’s values.
    Broadcast Graphics
    Broadcast design includes all visual design elements for programs “on air”, such as television episodes. It stages the brand and serves as a strengthening of the brand identity.
    Corporate Design
    Corporate design describes the compilation and definition of visual elements of a brand identity such as logo, typography, color and image concept, business layout and architecture.
    Editorial Design
    Editorial design is the conception and design of journals, newspapers, magazines, brochures, and books and is directly connected with the redactional work.
    Motion Graphics
    Motion graphics, or animation, is an audio/visual design, through which images in movement are applied. They are used in the visualization of developments, computer games, web design, by films or in television.
    Print spans the design of all printed objects.
    Web Design
    Web design is the conception, design, and structure of websites, the navigation, and the user guide. It addresses interface design from information offers and applications in the World Wide Web.
  • motivation for designing

    I try to look at our profession as applied art as many times as possible – artistic and useful.

  • learned to design

    In Schwäbisch Gmünd I was taught to ask questions and to think in order to find answers. In different design studios I learned giving form to these answers in different ways. And now I try to refine both thinking and doing – every day.

  • year since working as
    professional designer


  • age of first design career thought


  • additional thoughts

    It’s all about rhythm, contrast and proportion.

  • working at night per month


how do designers develop ideas?

  • Read, think, draw, look at stuff, talk about it, try it out, refine, reject.

  • main influences

    My parents, my teachers, my friends, my colleagues, HfG Ulm, Gmünd, the things I look at, the things I think about, the things I try out.

what is a dream client like?

  • A team player with confidence.

  • relationship with client

    Be a good consultant. Understand their case.

  • getting along with salary

    I cope well.

  • Christoph Walz

  • A to Zed gestaltung

  • Munich

  • Germany