Cornelius M. Uerlichs
Dortmund, Hamburg, Ulaanbaatar
- Art Direction
- Art Direction is the formulation of guidelines for the development of a specific creative product. The Art Director, as leader of a team comprised of various creative experts, makes decisions to achieve a product’s greatest possible potential.
- Corporate Design
- Corporate design describes the compilation and definition of visual elements of a brand identity such as logo, typography, color and image concept, business layout and architecture.
- Exhibition Design
- Exhibition design (museography, scenography) includes the conception and design of exhibitions. It subordinates the exhibited objects, operates the background and makes their significance and goals for the viewer perceivable.
- Print spans the design of all printed objects.
motivation for designing
Every good idea tells a good story and i love to tell good stories or jokes with a clever twist.
learned to design
I was always thinking and doing stuff. At TBWA i learned how to use photoshop, in Dortmund i learned to create my own tools.
year since working as
age of first design career thought
working at night per month
A couple of times per month.
when i finished
1 1 1 1 1 1
Material is a big thing. Working with paper, yarn, ink, wood or leather often brings you the best ideas. Yes, good paper.
Super-tidy, extreme chaos, super-tidy, etc.
The most important thing is telling a good story.
Knows what he wants but leaves enough room to play.
relationship with client
getting along with salary
I cope well.
Dos: Call on saturday evening for a beer, offensive birthday card briefing. Don’ts: Call on saturday evening, writing in capitols the word “asap”, birthday card briefings.