Craig Sinnamon
Craig Sinnamon Studio
London
United Kingdom
what do designers do?
Usually I say I make logos, printed matter and websites. That seems to be the quickest way for non-designers to understand.
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- Art Direction
- Art Direction is the formulation of guidelines for the development of a specific creative product. The Art Director, as leader of a team comprised of various creative experts, makes decisions to achieve a product’s greatest possible potential.
- Branding and Identity
- Branding and corporate Identity include the sum of all visual representations of a business. The image (corporate design), the verbal expressions, behavior, and manner among both the internal and external public orientate around the business’s values.
- Corporate Design
- Corporate design describes the compilation and definition of visual elements of a brand identity such as logo, typography, color and image concept, business layout and architecture.
- Exhibition Design
- Exhibition design (museography, scenography) includes the conception and design of exhibitions. It subordinates the exhibited objects, operates the background and makes their significance and goals for the viewer perceivable.
- Print spans the design of all printed objects.
- Packaging Design
- Packaging Design, which next to their advertising and informational function also provides a protective and logistical function.
- Product Design
- Product design maintains the goal to improve the functional, interactive, and formal/aesthetic qualities of industrial product producers.
- Web Design
- Web design is the conception, design, and structure of websites, the navigation, and the user guide. It addresses interface design from information offers and applications in the World Wide Web.
motivation for designing
I like to design. Once I realised what design was everything became clear and I knew I wanted to do it. I want to run a small studio that does good work.
learned to design
I studied at Waterford Institute of Technology, Ireland and Ravensbourne College of Design, London.
year since working as
professional designer2007
age of first design career thought
19
working at night per month
A couple of times per month.
how do designers spend their time
on average workday?
on average workday?
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09:30
20:00
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designing
1 1 1 1
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research
1
internet surfing
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writing emails
1 1
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handling calls
1
-
managing
1
-
other
1
lunch break
how do designers develop ideas?
I speak to client. I think about what they actually need. I think about how I can design probably while doing something else. I start doing.
main influences
Bruno Munari, Bauhaus, Mind Design.
what does a designers’
workplace look like?
workplace look like?
4 x 5.5m studio, Large windows, Lots of books, Desks and chairs, varying mess of printed matter.
what is an ideal designer like?
Creative, Bold, Precise, Enthusiastic, knowledgeable.
what is a dream client like?
Brave, organized, passionate, rich, well-connected.
relationship with client
Professional, relaxed but I take care to keep a small distance. Some clients are very informal and if you are too friendly they can start to expect favours. I try to avoid giving my mobile number at all costs! But it really depends on the person. Mostly they become long term. There is usually some bumps but nothing major. Ps. I have been invited to a good clients wedding party!
getting along with salary
It is difficult to cope.
what do you like or dislike
about the others’ behaviour?
about the others’ behaviour?
I like their general enthusiasm and how keen they are to be involved in anything creative. Often they don’t understand how long things take. They underestimate how much trial, error is involved. I hate when they ask family or friends for opinions on a design. It always produces bland opinions.