Erwin K. Bauer
buero bauer
Wien
Austria
what do designers do?
Form follows content.
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- Corporate Design
- Corporate design describes the compilation and definition of visual elements of a brand identity such as logo, typography, color and image concept, business layout and architecture.
- Editorial Design
- Editorial design is the conception and design of journals, newspapers, magazines, brochures, and books and is directly connected with the redactional work.
- Motion Graphics
- Motion graphics, or animation, is an audio/visual design, through which images in movement are applied. They are used in the visualization of developments, computer games, web design, by films or in television.
- Print spans the design of all printed objects.
- Packaging Design
- Packaging Design, which next to their advertising and informational function also provides a protective and logistical function.
- Typeface Design
- Typeface design is the design of lettering, to be employed throughout a design.
- Web Design
- Web design is the conception, design, and structure of websites, the navigation, and the user guide. It addresses interface design from information offers and applications in the World Wide Web.
- Visual Design in print, motion and space
motivation for designing
To improve people’s lives by intelligent, accurate, beautiful and humorous communication.
learned to design
I studied agriculture, type- and graphic design, but learning takes place every day on the real projects.
year since working as
professional designer1991
age of first design career thought
Something between 10 and 16
working at night per month
Never.
how do designers spend their time
on average workday?
on average workday?
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08:00
18:00, sometimes later
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designing
1 1 1
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research
1 j
looking up things in our studio or public library, finding out and trying new tools or software, product- or market research, e.g.
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writing emails
1
-
handling calls
m
-
managing
1 1 1 1
project planning, controlling, acquisition, strategic meetings in-house and with clients
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other
1 j
cooking, talking, eating and playing table soccer or going to the Kaffeehaus
how do designers develop ideas?
Think. Research. Rethink. Sketch. Discuss with the team. Rethink. Select.
main influences
Content: the daily and future challenges of a global society. Form: my personal local surrounding, exotic places all around the world. Dialog: People working with me, clients and friends.
what does a designers’
workplace look like?
workplace look like?
Two levels at the Alpenmilchzentrale - an old dairy from the 1960s in the heart of Vienna.
what is an ideal designer like?
Patient. Listening. Questioning. Critical. Visionaire. Modest. Consequent.
what is a dream client like?
Patient. Listening. Questioning. Critical. Visionaire. Modest. Consequent.
relationship with client
Close and distant. Serious and humourous. Respectful and Critical.
getting along with salary
I cope very well.
what do you like or dislike
about the others’ behaviour?
about the others’ behaviour?
Like: Think fast and get to the point, make decisions, be interested in discussions as well as in realizing things. Dislike: Trying to do the job of the designer instead of doing their own job.