what do designers do?

  • Form follows content.

  • Corporate Design
    Corporate design describes the compilation and definition of visual elements of a brand identity such as logo, typography, color and image concept, business layout and architecture.
    Editorial Design
    Editorial design is the conception and design of journals, newspapers, magazines, brochures, and books and is directly connected with the redactional work.
    Motion Graphics
    Motion graphics, or animation, is an audio/visual design, through which images in movement are applied. They are used in the visualization of developments, computer games, web design, by films or in television.
    Print spans the design of all printed objects.
    Packaging Design
    Packaging Design, which next to their advertising and informational function also provides a protective and logistical function.
    Typeface Design
    Typeface design is the design of lettering, to be employed throughout a design.
    Web Design
    Web design is the conception, design, and structure of websites, the navigation, and the user guide. It addresses interface design from information offers and applications in the World Wide Web.
    Visual Design in print, motion and space
  • motivation for designing

    To improve people’s lives by intelligent, accurate, beautiful and humorous communication.

  • learned to design

    I studied agriculture, type- and graphic design, but learning takes place every day on the real projects.

  • year since working as
    professional designer


  • age of first design career thought

    Something between 10 and 16

  • working at night per month


how do designers spend their time
on average workday?

  • 08:00

    18:00, sometimes later

    • designing

      1 1 1

    • research

      1 j

      looking up things in our studio or public library, finding out and trying new tools or software, product- or market research, e.g.

    • writing emails


    • handling calls


    • managing

      1 1 1 1

      project planning, controlling, acquisition, strategic meetings in-house and with clients

    • other

      1 j

      cooking, talking, eating and playing table soccer or going to the Kaffeehaus

how do designers develop ideas?

  • Think. Research. Rethink. Sketch. Discuss with the team. Rethink. Select.

  • main influences

    Content: the daily and future challenges of a global society. Form: my personal local surrounding, exotic places all around the world. Dialog: People working with me, clients and friends.

what is a dream client like?

  • Patient. Listening. Questioning. Critical. Visionaire. Modest. Consequent.

  • relationship with client

    Close and distant. Serious and humourous. Respectful and Critical.

  • getting along with salary

    I cope very well.

  • Erwin K. Bauer

  • buero bauer

  • Wien

  • Austria