what do designers do?

  • My role as a designer is packaging my clients content through graphic design – to give a sense of emotion.

  • Art Direction
    Art Direction is the formulation of guidelines for the development of a specific creative product. The Art Director, as leader of a team comprised of various creative experts, makes decisions to achieve a product’s greatest possible potential.
    Editorial Design
    Editorial design is the conception and design of journals, newspapers, magazines, brochures, and books and is directly connected with the redactional work.
    Exhibition Design
    Exhibition design (museography, scenography) includes the conception and design of exhibitions. It subordinates the exhibited objects, operates the background and makes their significance and goals for the viewer perceivable.
    Print spans the design of all printed objects.
    Typeface Design
    Typeface design is the design of lettering, to be employed throughout a design.
  • motivation for designing

    To make a living – and to do good work.

  • learned to design

    At The department of Typography at the University of Reading.

  • year since working as
    professional designer


  • age of first design career thought


  • working at night per month

    Many times.

how do designers develop ideas?

  • From my head.

  • main influences

    I go through stages of influence – at the moment I am into conceptual art – but next week I might be into African fabrics.

what is a dream client like?

  • Creative, individual, precise, freestyle.

  • relationship with client

    Usually very good.

  • getting along with salary

    I cope well.

  • Fraser Muggeridge

  • Fraser Muggeridge studio

  • London

  • United Kingdom