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what do designers do?

  • Like Robert Lax once wrote in one of his poems: “I’m into the business of doing what I’m doing.”

  • Branding and Identity
    Branding and corporate Identity include the sum of all visual representations of a business. The image (corporate design), the verbal expressions, behavior, and manner among both the internal and external public orientate around the business’s values.
    Corporate Design
    Corporate design describes the compilation and definition of visual elements of a brand identity such as logo, typography, color and image concept, business layout and architecture.
    Print
    Print spans the design of all printed objects.
  • motivation for designing

    Because I like to solve visual communication problems. I’m satisfied with my design, when it transfers the content of a communication topic successfully to the recipients my client wants to reach.

  • learned to design

    In my design studies at GH Kassel and the HfG Karlsruhe.

  • year since working as
    professional designer

    1997

  • age of first design career thought

    8

  • working at night per month

    Never.

how do designers spend their time
on average workday?

  • 10:00

    18:00

    • designing

      n

    • research

      1 m

      talking to my colleagues, reading and thinking

    • writing emails

      1 k

    • handling calls

      1 k

    • managing

      g

    • other

      1 1

      searching for old datas and actualize them for the client, updating websites etc. and fead design-competitions

what is a dream client like?

  • Self conscious, open minded, interested, organised, respectful.

  • relationship with client

    I understand my position as a consultant who tries to help the clients with a knowledge they don’t have in house.

  • getting along with salary

    I cope well.

  • Gerwin Schmidt

  • Schmidt/Thurner/von Keisenberg

  • Munich

  • Germany