• Guilherme Vieira

  • São Paulo

  • Brazil

what do designers do?

  • I’m thinking about the relations between myself, communication and individuals.

  • Branding and Identity
    Branding and corporate Identity include the sum of all visual representations of a business. The image (corporate design), the verbal expressions, behavior, and manner among both the internal and external public orientate around the business’s values.
    Corporate Design
    Corporate design describes the compilation and definition of visual elements of a brand identity such as logo, typography, color and image concept, business layout and architecture.
    Editorial Design
    Editorial design is the conception and design of journals, newspapers, magazines, brochures, and books and is directly connected with the redactional work.
    Illustration could be identified as “writing with the help of images”. Illustrations develop through brainstorming, creative problem solving and a precise and evident visual implementation, which is diversely applicable and can be portrayed through various mediums.
    Print spans the design of all printed objects.
  • motivation for designing

    I’m a designer firstly because i like create things, I’m involved in commercial and personal projects full time. My objective with design is to make things more responsible to the individuals, society and life.

  • learned to design

    I started learning something in the internet, reading things about graphic design softwares and when I decided to professionalise I studied in two institutions: Etec, José Rocha Mendes where I did the course in Graphic Design and Technical School Foundation Zerrener SENAI where I did the course of Technician in Graphic Arts and abled myself to participate in this process.

  • year since working as
    professional designer


  • age of first design career thought


  • working at night per month

    Once a month.

how do designers develop ideas?

  • I like to start trying understand the problem and discuss about that. After that its a process of experimentations and analyse for a possible solution for the problem.

  • main influences

    I believe the big influence of my work are my relations with my friends and family, they are the big fountain of references in my life because in some way all they are involved in graphics, arts and communication and are great thinkers.

what does a designers’
workplace look like?

  • It’s a big room in my house in the suburbs of Sao Paulo. I have some books, my computer, different types of papers and tools to make craft things, a space to make silkscreen and a letterpress printer.

what is a dream client like?

  • Partner and questioning.

  • relationship with client

    It’s fine, it’s more a situation to learn. Each client is a challenge for my thoughts about design.

  • getting along with salary

    I cope well.

  • Guilherme Vieira

  • DAÓ

  • São Paulo

  • Brazil