what do designers do?

  • I research and scrutinise, search and discover, analyse and discuss, define and advise. I reflect and reduce, order and structure, group and arrange, plan and conceive. I sketch and visualize, draft and design, test and evaluate, write and present.

  • Experience Design
    Experience design describes the design of all elements of a product, processes, services, events, and environments. It coordinates these elements, and makes it possible through the interaction the best possible user experience.
    Interaction Design
    Interaction design addresses the conception and design of systems. The primary goal is to facilitate smooth and efficient use, which is achieved through the navigation of content, the restructure of information and the manipulation of individual audio and visual elements.
    Interface Design
    An interface designer engages with the conception and design of user interfaces of technology. The goal is to intermediate complex information as well as to achieve user friendliness.
  • motivation for designing

    I always wanted to shape content and information.

  • learned to design

    Educational training at a vocational school in Ulm; internships in an agency in Ravensburg; studies at universities in Ansbach, Schwäbisch Gmünd and The Hague. I still learn a lot in my daily work and mostly as a lecturer at the university.

  • year since working as
    professional designer


  • age of first design career thought


  • working at night per month

    Once a month.

how do designers develop ideas?

  • They result from the process.

  • main influences

    The projects, beliefs and requirements of my clients as well as the goals, needs and wishes of the users.

  • Jürgen Graef

  • Integral & Graef

  • Munich

  • Germany