what do designers do?

  • What I ever wanted to do.

  • Art Direction
    Art Direction is the formulation of guidelines for the development of a specific creative product. The Art Director, as leader of a team comprised of various creative experts, makes decisions to achieve a product’s greatest possible potential.
    Branding and Identity
    Branding and corporate Identity include the sum of all visual representations of a business. The image (corporate design), the verbal expressions, behavior, and manner among both the internal and external public orientate around the business’s values.
    Corporate Design
    Corporate design describes the compilation and definition of visual elements of a brand identity such as logo, typography, color and image concept, business layout and architecture.
    Print spans the design of all printed objects.
  • motivation for designing

    It makes me happy and it gives me more energy back than it takes. My goal is to help good people, good brands or good products to communicate in aesthetic and reasonable way. Maybe that can support them in making the world a bit better.

  • learned to design

    Mostly by myself, I bought books and magazines. Later I did a lot of internships and studied.

  • year since working as
    professional designer


  • age of first design career thought


  • working at night per month


how do designers develop ideas?

  • Research, discussions with my studio partners, collecting moods, try outs and read the briefing intently.

  • main influences

    Everything from classic to zeitgeist. The main influence on me while working on a project is the task.

what is a dream client like?

  • Passion, patience, diligence, open mind, fun.

  • relationship with client

    Want to work with them, not for them.

  • getting along with salary

    I cope well.

  • Julian Zimmermann


  • Mannheim

  • Germany