Sitting, breathing, thinking.
- Brand Strategy
- Through branding and brand strategy, products have the potential to not only increase in their performance and function, but to also enhance the worth which differentiates them from other products in complex markets. The goal is to attain the long term orientation, trust and identification of customers.
- Corporate Design
- Corporate design describes the compilation and definition of visual elements of a brand identity such as logo, typography, color and image concept, business layout and architecture.
- Exhibition Design
- Exhibition design (museography, scenography) includes the conception and design of exhibitions. It subordinates the exhibited objects, operates the background and makes their significance and goals for the viewer perceivable.
motivation for designing
Be true. Make things coherent and comprehensible. Remove obstacles.
learned to design
Observe, try, review, try again. in central Ulm, near the Münster.
year since working as
age of first design career thought
working at night per month
Once a month.
1 1 1 1
1 1 1 j
having meetings, investigation, preparing and recording results
Pen, paper, cup of tea. Short brainstorm-session with someone.
The saying “less is more”, although it seems stereotyped. different disciplines across art, architecture and design inspire me, as well as nature.
Humorous, open minded, passionate – yet modest, psychologically equipped.
Humorous, relaxed, respectful (that’s it).
relationship with client
Ambivalent: love and hate.
getting along with salary
I cope well.
I like curios, taking designers seriously. I dislike narrow-minded, bureaucratic, advisory resistant clients.