Mike Fuisz
moodley brand identity
Vienna
Austria
what do designers do?
Trying to make a difference every day.
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- Art Direction
- Art Direction is the formulation of guidelines for the development of a specific creative product. The Art Director, as leader of a team comprised of various creative experts, makes decisions to achieve a product’s greatest possible potential.
- Brand Strategy
- Through branding and brand strategy, products have the potential to not only increase in their performance and function, but to also enhance the worth which differentiates them from other products in complex markets. The goal is to attain the long term orientation, trust and identification of customers.
- Branding and Identity
- Branding and corporate Identity include the sum of all visual representations of a business. The image (corporate design), the verbal expressions, behavior, and manner among both the internal and external public orientate around the business’s values.
- Corporate Design
- Corporate design describes the compilation and definition of visual elements of a brand identity such as logo, typography, color and image concept, business layout and architecture.
- Editorial Design
- Editorial design is the conception and design of journals, newspapers, magazines, brochures, and books and is directly connected with the redactional work.
- Experience Design
- Experience design describes the design of all elements of a product, processes, services, events, and environments. It coordinates these elements, and makes it possible through the interaction the best possible user experience.
- Interaction Design
- Interaction design addresses the conception and design of systems. The primary goal is to facilitate smooth and efficient use, which is achieved through the navigation of content, the restructure of information and the manipulation of individual audio and visual elements.
- Interface Design
- An interface designer engages with the conception and design of user interfaces of technology. The goal is to intermediate complex information as well as to achieve user friendliness.
- Packaging Design
- Packaging Design, which next to their advertising and informational function also provides a protective and logistical function.
motivation for designing
To help our clients to be successful.
learned to design
art and design school.
year since working as
professional designer1992
age of first design career thought
17
working at night per month
Never.
how do designers spend their time
on average workday?
on average workday?
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07:00
21:00
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designing
1 1 1 1 1
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research
0
-
writing emails
1
-
handling calls
1 1
-
managing
1 1
-
other
1 1 1 1
talking to clients
how do designers develop ideas?
Walk around.
main influences
I’m influenced by the good designers like Otl Aicher, Saul Bass, Raymond Loewy, Paul Rand.
what does a designers’
workplace look like?
workplace look like?

I change my place everyday. I don’t have my own desk or room – the 50 employees receive preferential treatment.
what is an ideal designer like?
Positive, vital, consistent, human centered, nice.
what is a dream client like?
Positive, vital, consistent, human centered, nice.
relationship with client
Always positive.
getting along with salary
I cope very well.
what do you like or dislike
about the others’ behaviour?
about the others’ behaviour?
The client is the client. I like clients. Good clients behave good.