what do designers do?

• Trying to make a difference every day.

• Art Direction

  Art Direction is the formulation of guidelines for the development of a specific creative product. The Art Director, as leader of a team comprised of various creative experts, makes decisions to achieve a product’s greatest possible potential.

  Brand Strategy

  Through branding and brand strategy, products have the potential to not only increase in their performance and function, but to also enhance the worth which differentiates them from other products in complex markets. The goal is to attain the long term orientation, trust and identification of customers.

  Branding and Identity

  Branding and corporate Identity include the sum of all visual representations of a business. The image (corporate design), the verbal expressions, behavior, and manner among both the internal and external public orientate around the business’s values.

  Corporate Design

  Corporate design describes the compilation and definition of visual elements of a brand identity such as logo, typography, color and image concept, business layout and architecture.

  Editorial Design

  Editorial design is the conception and design of journals, newspapers, magazines, brochures, and books and is directly connected with the redactional work.

  Experience Design

  Experience design describes the design of all elements of a product, processes, services, events, and environments. It coordinates these elements, and makes it possible through the interaction the best possible user experience.

  Interaction Design

  Interaction design addresses the conception and design of systems. The primary goal is to facilitate smooth and efficient use, which is achieved through the navigation of content, the restructure of information and the manipulation of individual audio and visual elements.

  Interface Design

  An interface designer engages with the conception and design of user interfaces of technology. The goal is to intermediate complex information as well as to achieve user friendliness.

  Packaging Design

  Packaging Design, which next to their advertising and informational function also provides a protective and logistical function.

• motivation for designing

  To help our clients to be successful.

• learned to design

  art and design school.

• year since working as
  professional designer

  1992

• age of first design career thought

  17

• working at night per month

  Never.