Being the only graphic designer at an academic publisher.
- Art Direction
- Art Direction is the formulation of guidelines for the development of a specific creative product. The Art Director, as leader of a team comprised of various creative experts, makes decisions to achieve a product’s greatest possible potential.
- Branding and Identity
- Branding and corporate Identity include the sum of all visual representations of a business. The image (corporate design), the verbal expressions, behavior, and manner among both the internal and external public orientate around the business’s values.
- Corporate Design
- Corporate design describes the compilation and definition of visual elements of a brand identity such as logo, typography, color and image concept, business layout and architecture.
- Editorial Design
- Editorial design is the conception and design of journals, newspapers, magazines, brochures, and books and is directly connected with the redactional work.
motivation for designing
To make all clearer, easier, more understandable.
learned to design
HFG Schwäbisch Gmünd.
year since working as
age of first design career thought
working at night per month
1 1 1 1
1 1 j
Thinking, starting, dismiss, beginning again, thinking, speak with other graphic designers.
Nature, the all-day-around, people, discussions, books.
Different, sometimes very chaotic, and sometimes i need nothing more than a kitchen table.
Straight, emotional, troubleshooting, clear, inspirational.
Open, brave, inspirational, curious, rich.
relationship with client
Depends on the person i work with, and how i know him/her.
getting along with salary
I cope well.
I like when they are open minded. I don’t like when they think they know the rules how to design and just need me to execute their design-ideas.