Nicole Schwarz
Typolabor
Berlin
Germany
what do designers do?
Being the only graphic designer at an academic publisher.
-
- Art Direction
- Art Direction is the formulation of guidelines for the development of a specific creative product. The Art Director, as leader of a team comprised of various creative experts, makes decisions to achieve a product’s greatest possible potential.
- Branding and Identity
- Branding and corporate Identity include the sum of all visual representations of a business. The image (corporate design), the verbal expressions, behavior, and manner among both the internal and external public orientate around the business’s values.
- Corporate Design
- Corporate design describes the compilation and definition of visual elements of a brand identity such as logo, typography, color and image concept, business layout and architecture.
- Editorial Design
- Editorial design is the conception and design of journals, newspapers, magazines, brochures, and books and is directly connected with the redactional work.
motivation for designing
To make all clearer, easier, more understandable.
learned to design
HFG Schwäbisch Gmünd.
year since working as
professional designer2007
age of first design career thought
16
working at night per month
Never.
how do designers spend their time
on average workday?
on average workday?
-
09:00
18:00
-
designing
1 1 1 1
-
research
0
-
writing emails
1
-
handling calls
1 j
-
managing
0
-
other
1 1 j
having meetings
how do designers develop ideas?
Thinking, starting, dismiss, beginning again, thinking, speak with other graphic designers.
main influences
Nature, the all-day-around, people, discussions, books.
what does a designers’
workplace look like?
workplace look like?
Different, sometimes very chaotic, and sometimes i need nothing more than a kitchen table.
what is an ideal designer like?
Straight, emotional, troubleshooting, clear, inspirational.
what is a dream client like?
Open, brave, inspirational, curious, rich.
relationship with client
Depends on the person i work with, and how i know him/her.
getting along with salary
I cope well.
what do you like or dislike
about the others’ behaviour?
about the others’ behaviour?
I like when they are open minded. I don’t like when they think they know the rules how to design and just need me to execute their design-ideas.