what do designers do?

  • I am a graphic designer.

  • Art Direction
    Art Direction is the formulation of guidelines for the development of a specific creative product. The Art Director, as leader of a team comprised of various creative experts, makes decisions to achieve a product’s greatest possible potential.
    Branding and Identity
    Branding and corporate Identity include the sum of all visual representations of a business. The image (corporate design), the verbal expressions, behavior, and manner among both the internal and external public orientate around the business’s values.
    Corporate Design
    Corporate design describes the compilation and definition of visual elements of a brand identity such as logo, typography, color and image concept, business layout and architecture.
    Editorial Design
    Editorial design is the conception and design of journals, newspapers, magazines, brochures, and books and is directly connected with the redactional work.
    Exhibition Design
    Exhibition design (museography, scenography) includes the conception and design of exhibitions. It subordinates the exhibited objects, operates the background and makes their significance and goals for the viewer perceivable.
    Print spans the design of all printed objects.
    Web Design
    Web design is the conception, design, and structure of websites, the navigation, and the user guide. It addresses interface design from information offers and applications in the World Wide Web.
  • motivation for designing

    I am fascinated by the possibility to mediate between different disciplines.

  • learned to design

    Schule für Gestaltung, Basel; Hochschule für Gestaltung und Kunst (HGK) Basel; Burg Giebichenstein Kunsthochschule Halle.

  • year since working as
    professional designer


  • age of first design career thought


  • working at night per month


how do designers develop ideas?

  • While taking a walk, cooking, during conversations with people which surround me.

  • main influences

    I am inspired by people from all sectors of life which go an independent and brave path.

  • Nina Magdalena Hug

  • Hug & Eberlein

  • Leipzig

  • Germany