Nina Magdalena Hug
Hug & Eberlein
Leipzig
Germany
what do designers do?
I am a graphic designer.
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- Art Direction
- Art Direction is the formulation of guidelines for the development of a specific creative product. The Art Director, as leader of a team comprised of various creative experts, makes decisions to achieve a product’s greatest possible potential.
- Branding and Identity
- Branding and corporate Identity include the sum of all visual representations of a business. The image (corporate design), the verbal expressions, behavior, and manner among both the internal and external public orientate around the business’s values.
- Corporate Design
- Corporate design describes the compilation and definition of visual elements of a brand identity such as logo, typography, color and image concept, business layout and architecture.
- Editorial Design
- Editorial design is the conception and design of journals, newspapers, magazines, brochures, and books and is directly connected with the redactional work.
- Exhibition Design
- Exhibition design (museography, scenography) includes the conception and design of exhibitions. It subordinates the exhibited objects, operates the background and makes their significance and goals for the viewer perceivable.
- Print spans the design of all printed objects.
- Web Design
- Web design is the conception, design, and structure of websites, the navigation, and the user guide. It addresses interface design from information offers and applications in the World Wide Web.
motivation for designing
I am fascinated by the possibility to mediate between different disciplines.
learned to design
Schule für Gestaltung, Basel; Hochschule für Gestaltung und Kunst (HGK) Basel; Burg Giebichenstein Kunsthochschule Halle.
year since working as
professional designer2001
age of first design career thought
20
working at night per month
Never.
how do designers spend their time
on average workday?
on average workday?
-
09:00
18:00
-
designing
1
-
research
1
-
writing emails
1
-
handling calls
1
-
managing
1
-
other
1 1 1 1
I don’t know because I don’t record my time
how do designers develop ideas?
While taking a walk, cooking, during conversations with people which surround me.
main influences
I am inspired by people from all sectors of life which go an independent and brave path.
what does a designers’
workplace look like?
workplace look like?
We have got a beautiful office, quite location, next to the park, bright and big.
what is an ideal designer like?
Good addressee = good sender!
what is a dream client like?
Our clients are reality.
relationship with client
Respectful.
getting along with salary
I cope well.
what do you like or dislike
about the others’ behaviour?
about the others’ behaviour?
I don’t know a client’s behaviour I don’t like. There only exist clients which have different opinions. This is rarely a reason to stop working together. Mostly it’s a chance for both sides to learn something from eachother.