Pascal Fedorec
PF Design Studio
Mannheim
Germany
what do designers do?
I make complex things appear comprehensible – which means: designers have to learn every day.
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- Art Direction
- Art Direction is the formulation of guidelines for the development of a specific creative product. The Art Director, as leader of a team comprised of various creative experts, makes decisions to achieve a product’s greatest possible potential.
- Branding and Identity
- Branding and corporate Identity include the sum of all visual representations of a business. The image (corporate design), the verbal expressions, behavior, and manner among both the internal and external public orientate around the business’s values.
- Corporate Design
- Corporate design describes the compilation and definition of visual elements of a brand identity such as logo, typography, color and image concept, business layout and architecture.
- Editorial Design
- Editorial design is the conception and design of journals, newspapers, magazines, brochures, and books and is directly connected with the redactional work.
motivation for designing
The best motivation and goal I can imagine is that moment when your creative work actually helped the client. My goal is to learn from my clients, understand what they are all up to, and help them to improve and express their identity, ideas or messages.
learned to design
A lot of learning-by-doing, and the discussions between co-workers and clients. I studied communication design and did some internships, of course.
year since working as
professional designer2008
age of first design career thought
15
working at night per month
Never.
how do designers spend their time
on average workday?
on average workday?
-
10:00
18:30
-
designing
1 1
-
research
1 m
-
writing emails
1 1
-
handling calls
0
-
managing
1
writing to-do-lists, brief photographers etc.
-
other
1 m
drink coffee, read magazines and blogs, clean up my desk (at least once a day)
how do designers develop ideas?
Read the briefing. Try to understand. Read the briefing again. Drink a coffee. Read the briefing again. Do some moods, and try to think further than needed.
main influences
There is no special influence on my work. It all depends on the project and the task.
what does a designers’
workplace look like?
workplace look like?
I guess like almost every designers’ workspace: desk, lamp, mac.
what is an ideal designer like?
Always willing to learn, interested in the client, and task-oriented.
what is a dream client like?
Always willing to learn, interested in the designers thoughts and ideas, and task-oriented.
relationship with client
Mostly very good, trustful, and somehow like a friendship. Mostly, not always.
getting along with salary
I cope well.
what do you like or dislike
about the others’ behaviour?
about the others’ behaviour?
I like when the clients have respect for what I do, and make their contribution to the project. I don’t like when they treat me like a servant, and just wait for me to solve their problems.