Paulus M. Dreibholz
Atelier Dreibholz
London
United Kingdom
what do designers do?
I am a designer. Or: I am a typographer.
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- Brand Strategy
- Through branding and brand strategy, products have the potential to not only increase in their performance and function, but to also enhance the worth which differentiates them from other products in complex markets. The goal is to attain the long term orientation, trust and identification of customers.
- Branding and Identity
- Branding and corporate Identity include the sum of all visual representations of a business. The image (corporate design), the verbal expressions, behavior, and manner among both the internal and external public orientate around the business’s values.
- Corporate Design
- Corporate design describes the compilation and definition of visual elements of a brand identity such as logo, typography, color and image concept, business layout and architecture.
- Editorial Design
- Editorial design is the conception and design of journals, newspapers, magazines, brochures, and books and is directly connected with the redactional work.
- Print spans the design of all printed objects.
- Typeface Design
- Typeface design is the design of lettering, to be employed throughout a design.
motivation for designing
To contribute to our society.
learned to design
Although I did not learn ‘how to design’ from my parents, I did learn a lot about the subject from them, as both were and are involved with architecture and the fine arts. As such I was always exposed to the debates in and around culture, the arts and I was surrounded by people active in these fields. This basic understanding later got formed and strengthened during my studies at the London College of Printing and Central Saint Martins College or Art and Design, and in discussions I had with peers and colleagues. The ‘trade-skills’ I picked up myself by working on projects set by our course or by clients.
year since working as
professional designerI started working in 2003 (after finishing my studies), but I had a few smaller jobs before.
age of first design career thought
17
working at night per month
Never.
how do designers spend their time
on average workday?
on average workday?
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09:00
18:00
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designing
1 1 1
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research
1
-
writing emails
1
-
handling calls
1
-
managing
1
-
other
1 1
lunch, other
how do designers develop ideas?
Researching, analysing, discussing and weighing the parameters of the project and also during the actual design work itself – I guess you could call it informed play.
main influences
People, politics, society. I work with people and I love communicating to them using the possibility of visual languages.
what does a designers’
workplace look like?
workplace look like?
Our studio contains: One big desk with myself and my designers on it. A wall with post-it notes, sketches and prototypes. Archive of projects. Shelves of paper samples and book-dummies. Cutting/crafting area. Kitchen and lunch area.
what is an ideal designer like?
Committed, interested, social, forward thinking, respectful.
what is a dream client like?
Committed, interested, social, forward thinking, respectful.
relationship with client
Rarely they do not become friends.
getting along with salary
I cope well.
what do you like or dislike
about the others’ behaviour?
about the others’ behaviour?
Assumptions and disrespect (which usually manifests itself as ignorance).