Robert Lzicar
STVG
Zurich
Switzerland
what do designers do?
I am working as a graphic designer, lecturer and researcher.
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- Art Direction
- Art Direction is the formulation of guidelines for the development of a specific creative product. The Art Director, as leader of a team comprised of various creative experts, makes decisions to achieve a product’s greatest possible potential.
- Branding and Identity
- Branding and corporate Identity include the sum of all visual representations of a business. The image (corporate design), the verbal expressions, behavior, and manner among both the internal and external public orientate around the business’s values.
- Corporate Design
- Corporate design describes the compilation and definition of visual elements of a brand identity such as logo, typography, color and image concept, business layout and architecture.
- Editorial Design
- Editorial design is the conception and design of journals, newspapers, magazines, brochures, and books and is directly connected with the redactional work.
- Information Design
- Information design includes the intelligent visualization of scientific information through graphic or interactive elements. Complex data would be intermediated to the user through an accessible and useable method.
- Interface Design
- An interface designer engages with the conception and design of user interfaces of technology. The goal is to intermediate complex information as well as to achieve user friendliness.
- Print spans the design of all printed objects.
- Web Design
- Web design is the conception, design, and structure of websites, the navigation, and the user guide. It addresses interface design from information offers and applications in the World Wide Web.
motivation for designing
Earning money. AND: “Changing existing situations into preferred ones” aka: Make the world a better place.
learned to design
My first reproduced products were flyers for self-initiated parties in Munich, then I studied graphic design in Schwäbisch Gmünd, now I am doing my PhD in graphic design history Bern. I will never stop learning to design only the context is changing.
year since working as
professional designer1996
age of first design career thought
12
working at night per month
Never.
how do designers spend their time
on average workday?
on average workday?
-
09:00
18:30
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designing
1 1 1 1 1
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research
0
-
writing emails
1 1
-
handling calls
j
-
managing
1
-
other
1
how do designers develop ideas?
Mainly from what’s there. But some ideas need even more.
main influences
The problem to solve and how it has been solved in the past.
what does a designers’
workplace look like?
workplace look like?
Strangely staged tidiness.
what is an ideal designer like?
Too many different definitions of design.
what is a dream client like?
Down-to-earth, enjoyable, wealthy, literately, handsome (sounds like a dating advertisement).
relationship with client
Varying between amicable (less money, more fun), and formal (more money, less fun).
getting along with salary
I cope well.
what do you like or dislike
about the others’ behaviour?
about the others’ behaviour?
Like: unexpected satisfaction. Dislike: unwanted pressure.