Ronald Fueglister
Studio Sport
Basel
Switzerland
what do designers do?
I’m a typographer.
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- Art Direction
- Art Direction is the formulation of guidelines for the development of a specific creative product. The Art Director, as leader of a team comprised of various creative experts, makes decisions to achieve a product’s greatest possible potential.
- Editorial Design
- Editorial design is the conception and design of journals, newspapers, magazines, brochures, and books and is directly connected with the redactional work.
- Print spans the design of all printed objects.
- Typeface Design
- Typeface design is the design of lettering, to be employed throughout a design.
- Web Design
- Web design is the conception, design, and structure of websites, the navigation, and the user guide. It addresses interface design from information offers and applications in the World Wide Web.
motivation for designing
Creating interests and communicate.
learned to design
I learned to work at a graphic design studio, a corporate design office and an advertising agency, I learned to see at the Basel School of Design and the University of Applied Arts Zürich, I learned to draw from some great designers directly.
year since working as
professional designer2005
age of first design career thought
16
working at night per month
A couple of times per month.
how do designers spend their time
on average workday?
on average workday?
-
08:00–10:00
20:00
-
designing
1 1 1 1 1
-
research
1
-
writing emails
1
-
handling calls
1 1
-
managing
h
-
other
1 l
how do designers develop ideas?
Read, think, try, think, read, think, try – to be looped in shuffled order.
main influences
I will have to figure that out.
what does a designers’
workplace look like?
workplace look like?

Not as tidy as it should.
what is an ideal designer like?
Interested, engaged, critical, adaptive, generous.
what is a dream client like?
Interested, engaged, critical, adaptive, generous.
relationship with client
Personal, friendly, sometimes formal.
getting along with salary
It is difficult to cope.
what do you like or dislike
about the others’ behaviour?
about the others’ behaviour?
I like an interested, engaged, critical, adaptive, generous client.