what do designers do?

  • I want to make you look.

  • Art Direction
    Art Direction is the formulation of guidelines for the development of a specific creative product. The Art Director, as leader of a team comprised of various creative experts, makes decisions to achieve a product’s greatest possible potential.
    At the beginning of a design-author’s, there is no brief, rather, she/he initiates and independently implements his ideas. This initiative asserts his autonomy.
    Branding and Identity
    Branding and corporate Identity include the sum of all visual representations of a business. The image (corporate design), the verbal expressions, behavior, and manner among both the internal and external public orientate around the business’s values.
    Broadcast Graphics
    Broadcast design includes all visual design elements for programs “on air”, such as television episodes. It stages the brand and serves as a strengthening of the brand identity.
    Corporate Design
    Corporate design describes the compilation and definition of visual elements of a brand identity such as logo, typography, color and image concept, business layout and architecture.
    Exhibition Design
    Exhibition design (museography, scenography) includes the conception and design of exhibitions. It subordinates the exhibited objects, operates the background and makes their significance and goals for the viewer perceivable.
    Print spans the design of all printed objects.
    Typeface Design
    Typeface design is the design of lettering, to be employed throughout a design.
  • motivation for designing

    It is an incredibly wide field, with lots of opportunity for change.

  • learned to design

    I studied seven years at Universität für Angewandte Kunst, Vienna. I learned the most from my classmates.

  • year since working as
    professional designer


  • age of first design career thought


  • additional thoughts

    Everybody (always) thinks they are right.

how do designers develop ideas?

  • Go for a walk. Sit in a sidewalk cafe watching people go by. Do serious research. Travel (or just get out of the city). Talk to client extensively.

  • main influences

    Tibor Kalman, Seed Magazine, Jonathan Franzen, Jenny Holzer.

  • Stefan Sagmeister

  • Sagmeister & Walsh

  • New York

  • United States