I want to make you look.
- Art Direction
- Art Direction is the formulation of guidelines for the development of a specific creative product. The Art Director, as leader of a team comprised of various creative experts, makes decisions to achieve a product’s greatest possible potential.
- At the beginning of a design-author’s, there is no brief, rather, she/he initiates and independently implements his ideas. This initiative asserts his autonomy.
- Branding and Identity
- Branding and corporate Identity include the sum of all visual representations of a business. The image (corporate design), the verbal expressions, behavior, and manner among both the internal and external public orientate around the business’s values.
- Broadcast Graphics
- Broadcast design includes all visual design elements for programs “on air”, such as television episodes. It stages the brand and serves as a strengthening of the brand identity.
- Corporate Design
- Corporate design describes the compilation and definition of visual elements of a brand identity such as logo, typography, color and image concept, business layout and architecture.
- Exhibition Design
- Exhibition design (museography, scenography) includes the conception and design of exhibitions. It subordinates the exhibited objects, operates the background and makes their significance and goals for the viewer perceivable.
- Print spans the design of all printed objects.
- Typeface Design
- Typeface design is the design of lettering, to be employed throughout a design.
motivation for designing
It is an incredibly wide field, with lots of opportunity for change.
learned to design
I studied seven years at Universität für Angewandte Kunst, Vienna. I learned the most from my classmates.
year since working as
age of first design career thought
Everybody (always) thinks they are right.
1 1 1 1 1 1 1 1
keeping your eyes peeled
using time sheets to maintain an overview
time not specified
Go for a walk. Sit in a sidewalk cafe watching people go by. Do serious research. Travel (or just get out of the city). Talk to client extensively.
Tibor Kalman, Seed Magazine, Jonathan Franzen, Jenny Holzer.
It’s on 23rd Street in Manhattan, on the 4th floor without an elevator. We have a sign at the reception that says “Sagmeister Inc., 3rd world offices, 1st world prices.”
Everybody who is honest is interesting.
relationship with client
Money does not make me happy.
getting along with salary
I cope well.
Complaining is silly. Either act or forget.