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    • I mostly say: “it’s very complicated to explain.”

    • Bernd Hilpert

    • Content and Form – not to be defined. To quote Hollein “all is architecture”. My expanded definition of architecture reflects my interdisciplinary professions: Editorial and Publishing, Curation, Conception, Communications, Architecture and Graphic Design – Creative Direction.

    • Chrissie Muhr

    • Learning. As designer I learn fantastic new things every day.

    • Eva Thiessies

    • I reflect and structure content and give it the best fitting form. I develop typefaces and self-initiated publications in art-related content and other smaller products.

    • Michael Mischler

    • Usually I say I make logos, printed matter and websites. That seems to be the quickest way for non-designers to understand.

    • Craig Sinnamon

    • Designers must clean the world from the excess of informations.

    • Mimmo Manes

    • Respond to needs, aim to resolve problems and make things function.

    • Daniel Eatock

    • Design. Its a broad term which is how I like to see it. You can apply your thinking to any number of things which is the great thing about it.

    • Romilly Winter

    • Carrying informations by extraordinary forms.

    • Tino Graß

    • Running. In the attempt to do all things my life offers me. In profession, family, teaching.

    • Leonardo Sonnoli

    • I reflect and structure content and give it the best fitting form. I develop typefaces and self-initiated publications in art-related content and other smaller products.

    • Niklaus Thoenen

    • All kind of things and too many to list. As a graphic designer my main interest is described through the word ‘interpretation’.

    • Frank Philippin

    • Like Robert Lax once wrote in one of his poems: “I’m into the business of doing what I’m doing.”

    • Gerwin Schmidt

    • I research and scrutinise, search and discover, analyse and discuss, define and advise. I reflect and reduce, order and structure, group and arrange, plan and conceive. I sketch and visualize, draft and design, test and evaluate, write and present.

    • Jürgen Graef

    • I’m a graphic designer. And what do you do as a graphic designer? – Then, I try and explain my work in an abstract way, try to explain the word visual communication and its meaning. But, usually I end up giving examples of what things I design.

    • Dirk Heider

    • I am a graphic designer. Sometimes I also say, “I am a graphic designer and artist.” I also just launched a store to provide a framework for making a non-commissioned way.

    • Mary Voorhees Meehan

    • “Communication Designer.” “Huh? Are you connected with telecommunication?” “No, i am graphic designer.” “Ah! You are working in an advertising company.” “Ähm, no – we are the Schilderfritzen.”

    • Andreas Uebele

    • I’m doing what I love and what I always wanted to do. Every day I give in to temptations based on Oscar Wilde: “One should give into temptations. Who knows if they will come again!”

    • Christina John

    • I’m thinking about the relations between myself, communication and individuals.

    • Guilherme Vieira

    • I tried to tell that I am a communication designer or a visual communicator, but both didn’t work too well so I switched to say I am a graphic designer.

    • Marvin Klee

    • I am currently thinking about wearable technology, plants, English grammar, and data as a design material.

    • Stefanie Posavec

    • I am working as a graphic designer, lecturer and researcher.

    • Robert Lzicar

    • I’m working as a graphic designer. Mostly in the fields of branding/corporate design, editorial and a super-little bit of advertising.

    • Christian Begusch

    • My role as a designer is packaging my clients content through graphic design – to give a sense of emotion.

    • Fraser Muggeridge

    • Recombination of information. START: task. PROCESS: talk > think > draw > present > talk > refine > rethink > redraw > represent. END: visual solution.

    • Christoph Walz

    • Design, illustration, art direction, moving image.

    • Kate Moross

    • I am making things look nicer and easier to understand – at least I try, ha ha. I work for a better communication between people.

    • Christian Hundertmark

    • I manipulate people’s perception and get paid for it.

    • Holger Jacobs

    • I interpret between clients and their customers, making the world understandable and a little more beautiful.

    • Erik Spiekermann

    • I make complex things appear comprehensible – which means: designers have to learn every day.

    • Pascal Fedorec

    • Visual communication – Finding comprehensible and consequent solutions for complex issues. Giving a company a face which fits with their potency.

    • Jörg Bruppacher

    • Designers develop ideas to make our environment more “beautiful”.

    • Katharina Kofler

    • They are responsible for a lot of advertising actions, passing on messages, placing products.

    • Oskar Profanter

    • They create modern, beautiful and functional products and services – which we need or not – in our environment.

    • Martin Fischnaller

    • They design products, their parts. They design webpages and do other graphical works like books and ads.

    • Jane Treial

    • I think designers can create almost anything, furniture, fabrics, logos, etc. Their job is to be creative, in many ways.

    • Ruth Wieser

    • Create and design for several purposes on computer.

    • Leo Noel

    • They give things, brands, companies and other things a face, an image.

    • Lena Richter

    • Designers are like artists. They translate our marketing concepts, ideas, advertising messages into graphics, on paper, big prints, online, listings etc.

    • Elmar Heidenberger

    • Creating Artworks which help increasing the image of a company and their sales.

    • Jakob Oberrauch

    • I think they design things to look nice and functional, according to something someone else tells them to do.

    • Sophie Zijistra

    • Help their clients to communicate in an appropriate way.

    • Daniel Weger

    • Designers try to issue a statement – which is desired by the employer – in an appealing way. But they also have their own thumbprint.

    • Silvia Zieger

    • They design websites, applications, corporate identity, posters, flyers, stickers, advertisement.

    • Sabrina Drosten

    • They work on their computer, design flyer, brochures, magazines, books, etc. They put photography, illustrations and typography together and the result has to convince the viewer.

    • Harald Roalter

    • After a brief designer translate the idea of the product on paper or as file, lends colour to it and explains it to who is going to realize or develop it.

    • Christine Ladstätter

    • Incorporate information creatively to draw attention and portray the innovation and speciality of a product.

    • Claudia Deimel

    • Creative planning and realisation of different projects and various media.

    • Lisa Psaier

    • A designer creates and works with photography, websites, films, etc. A good designer should have technical skills and knowledge about the usability of the selected medium. The designer creates a functional product due to the designer’s expertise and according to the client’s needs.

    • Doris Wisthaler

    • Designers do work in the field of corporate design and create an attractive and unified visual appearance. They create in close cooperation with the customer communication strategies to promote and support the selling process. I think designers are increasingly working in the fields of web design.

    • Bernhard Kasseroler

    • Designers create the interfaces through which humans interact with information. Designers are necessary for turning a good idea into a great one.

    • Tim Jäger

    • In the journalistic environment designers create layouts for print, develop graphics and info graphics, edit photos, etc.

    • Ariane Löbert

    • That’s hard to explain. They have to plan projects in different media (virtual, print). They work with concepts, ideas, creativity and computers.

    • Barbara Kofler

    • The designer develops an idea, in a kind of process which will be possible to realise. The designer is working in an artistic way.

    • Nina Maccariello

    • Design websites, ads, leaflets – to present companies, their clients, in an appealing way.

    • Manuel Egger

    • They design and create new graphical concepts by using their knowledge to arrange items and select appropriate colors.

    • Stefan Profanter

    • Designers create all the cool and extraordinary stuff around us.

    • Steven Sillamaa

    • They create all sorts of creative things, which would never have occurred to “normal people”.

    • Sabine Psaier

    • A designer’s work isn’t somehow just groundless dreaming of things which cannot be introduced to our dailies life but is surrounding us in many aspects of life. His/her work demands a lot of passion and the will to let time go for the projects he/she really wants to pursuit.

    • Marian Izsak

    • Design services and products, and make concepts to fit into modern lifestyle.

    • Michael Graff

    • I think designers create something like pictures of messages or specific content.

    • Patrick Seelaus

    • Designers help create appealing and functional Products with high quality standards.

    • Nico Keller

    • They have graphic abilities and can communicate information visually.

    • Manuel Lambacher

    • They design concepts for products and adverts for a special aim.

    • Luca Baldini

    • Designers are elaborating ideas in order to visualize feelings, emotions, messages via different media.

    • Paul Gruber

    • Creating layouts for project works, structuring information and making it legible, suiting requests users.

    • Elisabeth Batz

  • I try to survive.
    • Alfonso Demetz

  • “Communication Designer.” “Huh? Are you connected with telecommunication?” “No, i am graphic designer.” “Ah! You are working in an advertising company.” “Ähm, no – we are the Schilderfritzen.”
    • Andreas Uebele

  • Graphic Design Criticism.
    • Anna Creamer

  • I mostly say: “it’s very complicated to explain.”
    • Bernd Hilpert

  • Content and Form – not to be defined. To quote Hollein “all is architecture”. My expanded definition of architecture reflects my interdisciplinary professions: Editorial and Publishing, Curation, Conception, Communications, Architecture and Graphic Design – Creative Direction.
    • Chrissie Muhr

  • I’m working as a graphic designer. Mostly in the fields of branding/corporate design, editorial and a super-little bit of advertising.
    • Christian Begusch

  • I am making things look nicer and easier to understand – at least I try, ha ha. I work for a better communication between people.
    • Christian Hundertmark

  • I’m a graphic designer.
    • Christian Pitschl

  • I’m doing what I love and what I always wanted to do. Every day I give in to temptations based on Oscar Wilde: “One should give into temptations. Who knows if they will come again!”
    • Christina John

  • Recombination of information. START: task. PROCESS: talk > think > draw > present > talk > refine > rethink > redraw > represent. END: visual solution.
    • Christoph Walz

  • I design.
    • Cornelius M. Uerlichs

  • Usually I say I make logos, printed matter and websites. That seems to be the quickest way for non-designers to understand.
    • Craig Sinnamon

  • Respond to needs, aim to resolve problems and make things function.
    • Daniel Eatock

  • I’m a graphic designer. And what do you do as a graphic designer? – Then, I try and explain my work in an abstract way, try to explain the word visual communication and its meaning. But, usually I end up giving examples of what things I design.
    • Dirk Heider

  • I interpret between clients and their customers, making the world understandable and a little more beautiful.
    • Erik Spiekermann

  • Form follows content.
    • Erwin K. Bauer

  • Learning. As designer I learn fantastic new things every day.
    • Eva Thiessies

  • I am a self-employed graphic designer.
    • Fabian Köper

  • I create printed objects.
    • Fanette Mellier

  • All kind of things and too many to list. As a graphic designer my main interest is described through the word ‘interpretation’.
    • Frank Philippin

  • My role as a designer is packaging my clients content through graphic design – to give a sense of emotion.
    • Fraser Muggeridge

  • Like Robert Lax once wrote in one of his poems: “I’m into the business of doing what I’m doing.”
    • Gerwin Schmidt

  • I’m in the first months of running my own business.
    • Giovani Castelucci

  • I’m thinking about the relations between myself, communication and individuals.
    • Guilherme Vieira

  • I manipulate people’s perception and get paid for it.
    • Holger Jacobs

  • Visual communication – Finding comprehensible and consequent solutions for complex issues. Giving a company a face which fits with their potency.
    • Jörg Bruppacher

  • I draw letters.
    • Jörg Hemker

  • Design.
    • Johannes Bissinger

  • I make books.
    • Joost Grootens

  • I research and scrutinise, search and discover, analyse and discuss, define and advise. I reflect and reduce, order and structure, group and arrange, plan and conceive. I sketch and visualize, draft and design, test and evaluate, write and present.
    • Jürgen Graef

  • Making nice things.
    • Julian Weidenthaler

  • What I ever wanted to do.
    • Julian Zimmermann

  • Design, illustration, art direction, moving image.
    • Kate Moross

  • Running. In the attempt to do all things my life offers me. In profession, family, teaching.
    • Leonardo Sonnoli

  • Sitting, breathing, thinking.
    • Linde Böhm

  • Designers solve problems.
    • Marcus Kraft

  • I tried to tell that I am a communication designer or a visual communicator, but both didn’t work too well so I switched to say I am a graphic designer.
    • Marvin Klee

  • I am a graphic designer. Sometimes I also say, “I am a graphic designer and artist.” I also just launched a store to provide a framework for making a non-commissioned way.
    • Mary Voorhees Meehan

  • I reflect and structure content and give it the best fitting form. I develop typefaces and self-initiated publications in art-related content and other smaller products.
    • Michael Mischler

  • Trying to make a difference every day.
    • Mike Fuisz

  • Designers must clean the world from the excess of informations.
    • Mimmo Manes

  • Staging content.
    • Nicolas Bourquin

  • Being the only graphic designer at an academic publisher.
    • Nicole Schwarz

  • I reflect and structure content and give it the best fitting form. I develop typefaces and self-initiated publications in art-related content and other smaller products.
    • Niklaus Thoenen

  • I am a graphic designer.
    • Nina Magdalena Hug

  • I make complex things appear comprehensible – which means: designers have to learn every day.
    • Pascal Fedorec

  • I am a designer. Or: I am a typographer.
    • Paulus M. Dreibholz

  • I am a graphic designer, specialized in printed objects.
    • Philipp Putzer

  • We create a relationship between form and content.
    • Ralph Burkhardt

  • I am working as a graphic designer, lecturer and researcher.
    • Robert Lzicar

  • Design. Its a broad term which is how I like to see it. You can apply your thinking to any number of things which is the great thing about it.
    • Romilly Winter

  • I’m a typographer.
    • Ronald Fueglister

  • We make communication with the help of design.
    • Ruediger Quass von Deyen

  • I am graphic designer.
    • Ryan Waller

  • I’m a graphic designer.
    • Sebastian Klebe

  • Connecting aesthetics with sense.
    • Stefan Mayer

  • I want to make you look.
    • Stefan Sagmeister

  • I am currently thinking about wearable technology, plants, English grammar, and data as a design material.
    • Stefanie Posavec

  • I am working my ass off.
    • Stepan Prokop

  • Carrying informations by extraordinary forms.
    • Tino Graß

  • I design – I squeeze my mind to solve your marketing problem.
    • Wolfgang Töchterle

  • Innovative things.
    • Alessandra Vicentini

  • Designers make products visually appealing to the customer.
    • Annelies Furtschegger

  • In the journalistic environment designers create layouts for print, develop graphics and info graphics, edit photos, etc.
    • Ariane Löbert

  • That’s hard to explain. They have to plan projects in different media (virtual, print). They work with concepts, ideas, creativity and computers.
    • Barbara Kofler

  • They create advertisings, corporate designs, graphics etc.
    • Benjamin Prantner

  • Designers do work in the field of corporate design and create an attractive and unified visual appearance. They create in close cooperation with the customer communication strategies to promote and support the selling process. I think designers are increasingly working in the fields of web design.
    • Bernhard Kasseroler

  • After a brief designer translate the idea of the product on paper or as file, lends colour to it and explains it to who is going to realize or develop it.
    • Christine Ladstätter

  • Incorporate information creatively to draw attention and portray the innovation and speciality of a product.
    • Claudia Deimel

  • Help their clients to communicate in an appropriate way.
    • Daniel Weger

  • A designer creates and works with photography, websites, films, etc. A good designer should have technical skills and knowledge about the usability of the selected medium. The designer creates a functional product due to the designer’s expertise and according to the client’s needs.
    • Doris Wisthaler

  • Creating layouts for project works, structuring information and making it legible, suiting requests users.
    • Elisabeth Batz

  • Designers are like artists. They translate our marketing concepts, ideas, advertising messages into graphics, on paper, big prints, online, listings etc.
    • Elmar Heidenberger

  • Creating new products, communication tools.
    • Galina Bankova

  • They make ideas become reality.
    • Hanspeter Augschöll

  • They work on their computer, design flyer, brochures, magazines, books, etc. They put photography, illustrations and typography together and the result has to convince the viewer.
    • Harald Roalter

  • They present their ideas in a visual form.
    • Helmut Fluck

  • Creating Artworks which help increasing the image of a company and their sales.
    • Jakob Oberrauch

  • They design products, their parts. They design webpages and do other graphical works like books and ads.
    • Jane Treial

  • Designers develop ideas to make our environment more “beautiful”.
    • Katharina Kofler

  • Creating visual communication.
    • Lars van Susteren

  • They give things, brands, companies and other things a face, an image.
    • Lena Richter

  • Create and design for several purposes on computer.
    • Leo Noel

  • Creative planning and realisation of different projects and various media.
    • Lisa Psaier

  • They design concepts for products and adverts for a special aim.
    • Luca Baldini

  • They create websites, advertising and printed objects.
    • Manfred Thaler

  • Design websites, ads, leaflets – to present companies, their clients, in an appealing way.
    • Manuel Egger

  • They have graphic abilities and can communicate information visually.
    • Manuel Lambacher

  • A designer’s work isn’t somehow just groundless dreaming of things which cannot be introduced to our dailies life but is surrounding us in many aspects of life. His/her work demands a lot of passion and the will to let time go for the projects he/she really wants to pursuit.
    • Marian Izsak

  • They create modern, beautiful and functional products and services – which we need or not – in our environment.
    • Martin Fischnaller

  • Design services and products, and make concepts to fit into modern lifestyle.
    • Michael Graff

  • Create Logos.
    • Michael Rauter

  • Designers help create appealing and functional Products with high quality standards.
    • Nico Keller

  • The designer develops an idea, in a kind of process which will be possible to realise. The designer is working in an artistic way.
    • Nina Maccariello

  • They are responsible for a lot of advertising actions, passing on messages, placing products.
    • Oskar Profanter

  • I think designers create something like pictures of messages or specific content.
    • Patrick Seelaus

  • Designers are elaborating ideas in order to visualize feelings, emotions, messages via different media.
    • Paul Gruber

  • I think designers can create almost anything, furniture, fabrics, logos, etc. Their job is to be creative, in many ways.
    • Ruth Wieser

  • They create all sorts of creative things, which would never have occurred to “normal people”.
    • Sabine Psaier

  • They design websites, applications, corporate identity, posters, flyers, stickers, advertisement.
    • Sabrina Drosten

  • Designers try to issue a statement – which is desired by the employer – in an appealing way. But they also have their own thumbprint.
    • Silvia Zieger

  • I think they design things to look nice and functional, according to something someone else tells them to do.
    • Sophie Zijistra

  • They design and create new graphical concepts by using their knowledge to arrange items and select appropriate colors.
    • Stefan Profanter

  • Designers create all the cool and extraordinary stuff around us.
    • Steven Sillamaa

  • Designers are people, who get attention from their projects.
    • Thomas Fischnaller

  • Designers create the interfaces through which humans interact with information. Designers are necessary for turning a good idea into a great one.
    • Tim Jäger