Joost Grootens
Amsterdam
The Netherlands
what do designers do?
I make books.
working at night per month
Never.
how do designers spend their time
on average workday?
on average workday?
-
08:30
18:00
-
designing
1 1 1 1 j
-
research
1
talking to my staff
-
writing emails
1 1
-
handling calls
1
-
managing
g
-
other
m
lunch and other breaks
how do designers develop ideas?
Conceptual thinking and analysis of an assignment. Typological research: looking at other books, mostly. Sketching.
main influences
Who: Wim Crouwel, Lars Müller, Reynoud Homan. What: books, lots of (old) books, both fiction and non-fiction. But also movies, documentaries, ballet, exhibitions, architecture, cities.
what does a designers’
workplace look like?
workplace look like?
Like an architect’s office.
what is an ideal designer like?
Analytical, synthesis, translation, clarity, beauty.
what is a dream client like?
Open, intelligent, communicative, cultural, analytical.
relationship with client
Holiday love affairs: short, intense and then never see each other again.
getting along with salary
I cope well.
what do you like or dislike
about the others’ behaviour?
about the others’ behaviour?
Like: open mind, non hierarchical. Dislike: not an open mind, hierarchical.