Marcus Kraft
Zurich
Switzerland
what do designers do?
Designers solve problems.
working at night per month
Never.
how do designers spend their time
on average workday?
on average workday?
-
09:00
18:30
-
designing
1 1 1 1
-
research
1 1 1 h
thinking
-
writing emails
1
-
handling calls
h
-
managing
h
-
other
0
how do designers develop ideas?
Before I start, I want to know the “essence” of the project. That’s usually a lot of thinking about the briefing, talking to the client, research, etc. After that the design is usually done quite easily.
main influences
Talking to the client, distilling the essence of the job, setting the right “parameters” for the design.
what does a designers’
workplace look like?
workplace look like?
1 room, 2 tables: one for digital work, one for analog work (or sometimes for interns), lots of books. 1 b/w-printer and 1 scanner, windows – that’s pretty much it.
what is an ideal designer like?
Open minded, good taste, interested in nearly everything, able to compromise, diplomatic.
what is a dream client like?
Willing to take risks, get surprised, be flexible, compromise, spend money.
relationship with client
It’s a usually a very friendly relationship based on trust and willingness to have a good end product. Always focused on the job, not so much on personal taste.
getting along with salary
I cope very well.
what do you like or dislike
about the others’ behaviour?
about the others’ behaviour?
I love my clients!